Discovering the Marketing and Promotion of an Author

After the publication of my first poetry book in 2016, I became very discouraged when I didn’t make a sale, or seem to be able to give away my poetry for free.  I stopped writing poetry for a long period of time.  Last month, April 2018, I somehow got motivated to write poetry more.  I didn’t write a poem everyday, yet the month of April was still full of poetry.

Submitting Poems for Publication

I discovered many new things about the publication and marketing of poetry.  Back in March, I had checked out a couple of copies of “Writer’s Digest” and discovered a few publications that would pay poets for their poems if they were accepted.  I made it a goal to write poems that I was proud of and submit them for publication.  I succeeded in this goal and sent out two poems, one each to the publications “Contrary” and “Poetry Magazine.”  I probably won’t know until November if they’ve been accepted, and I don’t have much hope they will be, but I am proud I attempted to at least.  I know there still is a chance. 

I also joined the Goodreads “Poetry!” Group and entered a poem for the May contest.  I was not a finalist, so I will share it now:

If I Saw the Perfect Me

Another Past, an Alternate Dimension.

-Blink- She has everything I ever wanted.

Eyes of Ebony, Shimmering Hair in Shades of Gold,

and Skin like Tanned Cream.

If only I had fallen in Her Footsteps.

Walk softly with pitter pattering feet.

Our destinies tied together.

She thrums to the heartbeat of Her Love.

Eyes everchanging as the Ocean,

Eyebrows: dark drawing perfect curves to Gentle Face.

He is mine here, this dimension, something we share.

My love vibrates to my soul.

For a moment, I stop regretting being Her.

Rubbing dull brown eyes, I see She’s found a Purpose,

while I write resumés that blow away

to crumbling and quitting, never finding purchase,

while I stand precariously, Her Feet Perfected Toenails,

Rooted with Joy.

I hold glittering Fool’s Gold while Hers Sparkling Pure is Solid.

She bites it with Pristine White Teeth, doesn’t distort. 

Biting mine with stained teeth and too small lips, melts to glop.

Her green with Luck, me green with Envy.

I wonder if the Money God is really evil,

or if it’s just a matter of success.

-Blink- We both see an Empty Soul, green with decaying,

wearing poverty as pride. Her eyes also ebony,

but no life there, orbs glinting of malevolence.

Us Others release our benevolent breath,

taking comfort of Our happy dispositions.

Looking at Another’s problems through a looking glass of speculation,

I come to the realization:

It doesn’t matter how magnificent Her life is,

mine could be as the Other; much worse.

Reviews of Poetry

In March or April, I also became an Author on Goodreads (https://www.goodreads.com/author/show/15863356.Natasha_Gruss).  I’m not sure how I discovered I could do this.  I joined some review groups on Goodreads this April and exchanged reviews of poetry books.  I reviewed and got reviewed by four poets.  I didn’t review them, but I also read more poetry books that were listed for free on Amazon and twitter, just to celebrate poetry month.  I submitted my book, “Un-Clenched Emotion” to be reviewed on other websites as well.

Twitter

I discovered twitter by tweeting my blog posts and promoting my poetry book (@natasha_gruss).  Tweeting, liking, and retweeting things gained me a lot of twitter followers.  If other authors, or poets, (or just interesting people,) followed me, I followed them back.  I did tweet one old haiku of mine, and someone used it as inspiration to make a haiku page on their website.  On twitter, I found a book on marketing and used that for poetry month.

Amazon, KDP Select, and Giveaways

For Marketing, I really examined the Amazon page of my book.  Doing this, I learned that authors were allowed to give away their kindle books for free every 90 days.  I thought I had unsuccessfully done this one time, and that I couldn’t do it again.  I was happy I was wrong.  When I discovered I could give away my poetry book away for free again, I decided I would do that in celebration of poetry month.  To do this, I also figured out how to fix the kindle version of my book. (The formatting didn’t come out right the first time).  It felt good, trying to get my poetry book out there.  I didn’t know when I did my free promotion before that I could find out if I gave away any books.  This time I discovered KDP select makes a marketing graph of how many books were sold or given away.  I was happy six people took advantage of my giveaway.  Amazon’s Author Page (https://www.amazon.com/-/e/B01LZE8CKO) also graphs sales rank and author’s rank.  It only ranks sales, not giveaways, so my free book promotion didn’t affect rankings at all.

For the future, I tried to figure out how to help my rankings and studied print book giveaways.  Everyone said Amazon’s print book giveaways weren’t worth it, but Goodreads was.  I bought 6 print books of “Un-Clenched Emotion” (https://www.amazon.com/Clenched-Emotion-Collection-Poems/dp/1537725327/) which I hope to give away in the future.  I also wondered if doing a giveaway of an item, like a coffee pot, would help my Amazon Author ranking, if people were required to follow me as an Amazon Author.  What do you think?  If you could follow me for the chance to win a coffee pot, Edgar Allen Poe mug, dragon stapler, or tea basket; would you do it?  Which thing would you want?

I am proud of all I did in April to celebrate poetry and learn about the marketing of it.  There is still much more work to do.  There are many more discoveries I made on marketing and blogging, but too much to write in one post.  I may write about them in the future.